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If you are a business owner who wants to experiment with internet marketing, you’ve probably heard about Google AdWords. It’s the easiest way to dip your toes into the world of internet marketing without risking much money. Maybe you even tried to figure it out on your own and set up a few campaigns. Google makes it very easy to get started, but unfortunately they make it very easy for you to give them more money without really helping you to figure out a winning campaign. Chances are that if you’ve been running an account for any length of time the results are less than you would like. I’d like to make a business case for hiring a Google AdWords consultant to set up and manage your account.

You outsource other business tasks like accounting, web hosting and voicemail, right? You do this because these tasks are either too complicated or too burdensome to manage yourself. You should look at Google AdWords the same way. What kind of training did you take before setting up your first campaign? You likely just followed Google’s on-screen guide. By doing this you instantly handicapped your account. For instance, there are several settings that should be tweaked in order to optimize your account, and they are disabled by default to make things simpler for beginners.

Let’s look at a brief example. Say you set up an account consisting of Ad Group A. You elect to spend $5 per day and bid $1 per click. At the end of 90 days you’ve spent $450 and have 450 clicks with a 1% click through rate. These are common numbers for a first-time account manager. At the same time, a Google AdWords consultant would set up a campaign that spends $5 per day but only bids $.50 per click and gets a 2% click through rate. You’ll spend the same $450 but get twice as many clicks, not to mention a much better chance of converting them into sales.

A Google AdWords consultant typically charges an hourly fee to manage your account. Routine management is usually only 4-5 hours per month, so the investment is never too large. In turn you will receive much better performance than if you managed it yourself, the program runs in the background so it doesn’t take any of your time and you get the experience of someone who has managed dozens of accounts across all manners of industries.

You trust other areas of your business to specialized experts, so if you are new to the world of internet marketing I suggest you at least look into the benefits of working with a Google AdWords consultant.